A blank placeholder image with a play button icon in the center.
Text saying 'You are here' in gray letters on a black background.
The image features large, three-dimensional text that reads "THIS IS FREEDOM ROAD" in a teal color, with a black background.

Made in collaboration with adam&eveDDB, ‘This Is Freedom Road’ documents a unique transformative experience for
a group of under-privileged friends from London. We scoured the country for the perfect collaborators, landing on South London’s ‘Bikestormz’,
a community of mountain bikers with the aim of combatting knife crime and providing a positive outlet for marginalised youth across London. ‘This Is Freedom Road’ traces their journey outside the inner-city for the first time, to hill bomb the UK’s longstanding downhill road.

“...a perfectly pitched piece, containing a message of acceptance that is well worth hearing.” – Shots Magazine

more from Alex Tiernán

Five people riding bicycles on a winding mountain road with a lake and hills in the background.
A man with dreadlocks sitting in the back seat of a vehicle, looking out the window with a contemplative expression.
People in an urban parking garage riding and preparing their bicycles.
Group of people wearing helmets and jackets standing together on rocky ground, shrouded in fog.