Joffrey’s work defies categorisation. It’s high concept, heavily art directed and playful at the same time. A Berlin-based fashion & lifestyle director, whose work has picked up numerous awards at fashion film festivals. Notably for his extraordinary STRELLSON ad (Berlin Fashion Film Festival and his H&M spot (1.4). Bold, colourful and vibrant, his work is also full of playful choreography and casting, and he has made numerous music videos over the years too.