One look at Alma’s work and you are instantly captivated by colour and composition. From campaigns to kids to fashion, Alma’s photographs exhibit a world of expressive joy and escapist imagination. She uses bold, vibrant colour palettes, lens distortion and staged storytelling to brilliant effect. The results being playful, often kitsch, portraits that celebrate inclusivity, diversity and highly individual explorations of identity. For much of her upbringing, home for Alma ranged from Nigeria to Norway to Indonesia, and with parents who pursued their own strong artistic visions too, Alma has clearly infused her work with a rich heritage of influences. A highly distinctive and contemporary style that has already earned her commissions from the likes of Adidas, Lucy & Yak, Jaded, Remi Wolf, Juliette Cottu and The Ragged Priest.