The Lennon mantra ‘Wherever you are, you are here’ has been in Alex’s blood since childhood. With Irish, French-Canadian, Polish & Brazilian heritage, and an itinerant family upbringing, his work reflects a truly global perspective on life. From his infectious NOWNESS films featuring the dance cultures of South African townships and Brazilian favelas to his recent acclaimed short film about a unique Scottish road trip for under-privileged bikers from London. ’This is Freedom Road’ was developed with adam&eve DDB, garnered 5 stars on David Reviews and has so far been featured on SHOTS , Directors Library and Dazed. Alex’s films share a common theme of unexpected juxtapositions of people and places. A desire to shine a light on unseen sub-cultures. To explore the humanity and communal bonds in different walks of life. Whether documenting surfers in Senegal, or celebrating cold-water swimming for Havas’s Covent Garden Soups commercial. A filmmaker truly in the here & now.